Sony Group(US:SONY) Nan Fang Du Shi Bao·2025-07-15 13:04Core Viewpoint - Sony is committed to sustainable development by leveraging its diverse business synergies and collaborating with partners to drive technological innovation and enhance user experiences in entertainment [1][2]. Group 1: Sustainable Development Initiatives - Sony China has independently published 19 sustainability reports since 2006, making it the only subsidiary of Sony Group to do so overseas [1]. - The company has implemented three innovative practices focused on sustainability, including the Climate Station application, which uses VR technology to immerse users in climate change data over the past century [1]. - The Climate Station aims to transform complex climate information into perceptible experiences, raising awareness about environmental protection [1]. Group 2: Integration of Entertainment and Sustainability - The second initiative involves the integration of the character Peter Rabbit with "coexistence agriculture," a sustainable farming method developed by Sony Computer Science Laboratories that promotes ecological self-organization without fertilizers, pesticides, or tilling [2]. - Peter Rabbit has previously served as a goodwill ambassador for the Food and Agriculture Organization of the United Nations, highlighting Sony's efforts to extend IP value while embedding sustainability into its entertainment business [2]. Group 3: Social Awareness through Entertainment - The third initiative is a public service short film titled "Trapped in Time," featuring actors Han Tongsheng and Zhang Yifan, which addresses the emotional needs of Alzheimer's patients [2]. - The film, set against the backdrop of the Double Ninth Festival, aims to raise societal awareness about the dignity and emotional requirements of those experiencing memory decline [2].