Booking Holdings(US:BKNG) Prnewswireยท2025-07-15 13:15Core Insights - OpenTable has launched 'Concierge,' a generative AI-powered assistant that provides diners with insights into over 60,000 restaurants, enhancing the booking process and supporting both diners and restaurants [1][2][3] Group 1: Product Features - Concierge assists diners in navigating to restaurants, suggesting menu items, and providing information on dietary preferences, ultimately streamlining the dining experience [1][2] - The assistant is integrated within restaurant profiles and will eventually allow diners to make reservations directly [1][2] Group 2: Market Need and Consumer Insights - Research indicates that 54% of Americans research restaurants before booking, spending an average of 21 minutes, which highlights a significant opportunity for efficiency [6] - 27% of Americans have refrained from booking due to difficulties in finding information online, indicating a gap that Concierge aims to fill [6] Group 3: Strategic Partnerships and Technology - OpenTable's commitment to AI is reinforced through partnerships with OpenAI, Microsoft, Amazon, and others, enhancing the restaurant discovery process via natural language prompts [3][4] - The company also collaborates with voice AI platforms to provide 24/7 customer service, improving the overall experience for both diners and restaurants [3][4] Group 4: Business Impact - The introduction of Concierge is expected to convert more browsers into bookers, reducing the time restaurants spend answering common inquiries, thus driving efficiency [2][4] - By addressing common diner questions directly within the booking platform, Concierge helps restaurants retain potential revenue that might otherwise be lost [6]