Group 1 - The core viewpoint of the article highlights the success of Chuangxinzhong, a subsidiary of Yika Technology, in the digital human advertising competition hosted by ByteDance, where it ranked first in the financial industry AIGC consumption [1][2] - The traditional advertising model is becoming less effective due to rising costs and declining ROI, prompting advertisers to explore new strategies such as the "horse racing mechanism" and multiple ad placements on platforms like Douyin and WeChat [1][2] - The use of digital humans is presented as an optimal solution for advertisers, allowing for the rapid generation of video content without the complexities of traditional filming and editing [2][3] Group 2 - Chuangxinzhong has developed over 800 proprietary digital humans, primarily based on real actors, and is the first partner within the ByteDance ecosystem to transition to public digital humans [3] - The application of AI technology has significantly enhanced Chuangxinzhong's business growth, achieving a 391% week-on-week increase in consumption during the competition and a 20% industry penetration rate [2][3] - The company plans to expand its operations internationally, aligning with Yika's global business strategy to provide digital solutions alongside its payment services and e-commerce offerings [3]
移卡创信众AI数字人即创大赛首拔头筹