从冰杯到袋装冰，热经济升温“冰”生意

Core Insights - The introduction of "Nongfu Spring Pure Edible Ice" by Sam's Club has gained significant consumer attention, becoming a hot topic this summer [1][3] - The product, priced at 22.8 yuan for 2 kilograms, has sparked debate over its high cost compared to homemade ice, which can be produced at a much lower price [1][3] - The ice is marketed as a premium product, utilizing a slow freezing process that enhances its quality and reduces melting speed by 20% [3] Pricing Controversy - Consumers have expressed shock at the price of 22.8 yuan for 2 kilograms of ice, noting that homemade ice is significantly cheaper [1] - A local resident calculated that the cost of homemade ice is only 2 yuan per kilogram, highlighting a price difference of over four times [1] Market Demand Surge - The demand for ice products has increased with rising summer temperatures, prompting various retailers, including convenience stores, to enter the market [4][6] - Convenience stores like 7-Eleven have reported high sales of ice cups, with some selling up to 80 cups per day [4] Product Variety and Accessibility - Retailers are offering a range of ice products, including 160g ice cups priced between 3 to 6.8 yuan, catering to consumers' immediate needs [6] - Tea shops have also joined the trend, launching ice cups priced at 1 yuan, further diversifying the market [7] Consumer Behavior and Trends - The rise in popularity of ice products reflects changing consumer behaviors, particularly among younger generations who seek DIY experiences and value for money [8] - The "ice cup economy" is driven by innovative consumption scenarios and emotional value, appealing to young consumers' desire for social media recognition and cost-effective alternatives to expensive beverages [8]