Apple(US:AAPL) Benzinga·2025-07-15 18:55Core Viewpoint - Consumers may benefit from sales tax holidays in July and August, potentially boosting Apple's sales during the back-to-school shopping season [1][7]. Group 1: Sales Tax Holidays - Seventeen states offer sales tax holidays, with nine states applicable for Apple products [2]. - The sales tax holidays include various items, such as electronics, clothing, and school supplies [1][3]. - Local taxes may still apply to some purchases made during these tax-free periods [4]. Group 2: Revenue Impact - Apple could see increased revenue in the U.S. during the back-to-school months, with reported revenue of $40.31 billion in the Americas segment for Q2 [7]. - iPhone sales have declined year-over-year, while Mac and iPad sales have increased [7]. - The Services business for Apple set a record of $26.65 billion in Q2, indicating potential future revenue opportunities from student device sales [8]. Group 3: Consumer Behavior - The National Retail Federation estimates average budgets of $875 for K-12 shoppers and $1,365 for college students [8]. - A survey indicated that 76% of shoppers expect higher prices for back-to-school items in 2025 [8]. - Tax-free events can drive additional sales as customers may purchase unplanned items [9]. Group 4: State-Specific Details - Specific states and their tax-free holiday details include: - Alabama: July 18-20, max price $750 for computers and accessories [10]. - Arkansas: Aug. 2-3, no max price for iPhones, iPads, and Macs [10]. - Massachusetts: Aug. 9-10, max price $2,000 for one item [10]. - New Mexico: July 25-27, max price $1,000 for Mac/iPad [10]. - Ohio: Aug. 1-14, max price $500 for one item [10]. - South Carolina: Aug. 1-3, no max price [10]. - Tennessee: July 25-27, max price $1,500 for computers and accessories [10]. - Virginia: Aug. 1-3, max price $60 per item [10]. - West Virginia: Aug. 1-4, max price $500 for iPads [10]. - Local and state tax rates for participating states range from 5.77% to 9.61% [10].