少加班，促消费丨消费参考

Economic Overview - In June, the total retail sales of consumer goods in China reached 42,287 billion yuan, with a year-on-year growth of 4.8% [1][7] - For the first half of 2025, the total retail sales amounted to 245,458 billion yuan, reflecting a 5.0% year-on-year increase [1][7] - Excluding automobiles, retail sales in June were 37,649 billion yuan, also growing by 4.8% [1][7] - Online retail sales for the first half of 2025 reached 74,295 billion yuan, with an 8.5% year-on-year growth [7] Consumer Behavior - The average working hours for employees have increased from 47.43 hours in 2021 to 49.1 hours in January 2025, which may negatively impact consumer spending time [3][4] - The decline in consumer spending time is particularly affecting service consumption, which has strict time requirements [3] Policy and Initiatives - The government is implementing "anti-involution" policies aimed at encouraging paid leave and flexible work schedules to boost consumption [4] - The "Promoting Consumption Special Action Plan" includes initiatives like exploring spring and autumn breaks for schools [4] Company News - Marriott International announced that CFO Leeny Oberg will retire in 2026 after 26 years with the company, with Jen Mason and Shawn Hill set to take over her roles [8][9] - Tianrun Dairy's major shareholder reduced its holdings of convertible bonds by 101.61 million units, representing 10.26% of the total issued [10] - Good Idea expects a net loss of 15 to 25 million yuan for the first half of 2025, while also projecting a significant increase in net profit after excluding non-recurring items [11] - Maiqu'er anticipates a net profit increase of 102.17% to 103.11% for the first half of 2025 [12] Market Trends - The Shanghai Consumer 80 Index closed at 4,759.65 points, with a slight increase of 0.07% [6] - Douyin is investing hundreds of millions in subsidies to enhance its local lifestyle business, particularly in the hotel sector [16]