宗馥莉也曾是公关部长

Core Viewpoint - The article discusses the internal conflict within the Zong family, particularly focusing on Zong Fuli's handling of the crisis and the implications of her public relations strategies. It emphasizes the importance of adhering to common sense in crisis management and the potential consequences of mismanaging public perception and legal matters. Group 1: Crisis Management Insights - The first priority for private enterprises facing a crisis is to clearly outline the facts and choose solutions based on those facts, rather than attempting to obscure the crisis with new concepts [5][6][10] - The article highlights three detrimental trends in the current crisis surrounding Zong Fuli: the inheritance issues related to illegitimate children, the crumbling public image of her father, and the problematic portrayal of Zong Fuli as a "leading lady" [7][9][12] - Effective crisis communication should avoid using politically charged narratives that could backfire, and instead focus on clear, logical storytelling through reputable media channels [12][26] Group 2: Public Perception and Media Strategy - The article suggests that the current media landscape is fragmented, and the first entity to present a favorable narrative will have a strategic advantage in the ongoing family conflict [26][27] - It argues that traditional public relations methods, such as presenting a coherent and truthful narrative, are often more effective than modern tactics that rely on social media and viral content [26][28] - The importance of professional communication in complex situations is emphasized, as relying on social media commentary is unlikely to yield positive results [27]