2 1 Shi Ji Jing Ji Bao Dao·2025-07-16 01:41Core Viewpoint - Ping An Group aims to leverage financial power to integrate high-quality services in healthcare, health, elderly care, and sports, allowing 245 million customers to truly enjoy a "good life" [1] Group 1: Customer Rights System - The "Enjoy Ping An" customer rights system is designed to provide diverse high-quality services across four main areas: sports, education, entertainment, and health management, offering nearly a hundred value-added rights [2] - The system aims to meet the comprehensive needs of elderly customers, focusing on healthcare, lifestyle, and entertainment, with a strong emphasis on integrated services [2] - Ping An has established a comprehensive layout in the elderly care sector based on the "9073" elderly care pattern, providing high-quality elderly care communities and services [2] Group 2: Educational Services - For parents, a "good life" includes well-planned education for their children, and Ping An connects various resources to offer value-added services covering study tours, school admissions, and overseas studies [3] - Events like admission seminars featuring education experts have received enthusiastic responses from customers, indicating strong demand for educational planning services [3] Group 3: Service System Development - As of Q1 2025, Ping An's personal customer base reached 245 million, with 25% of customers holding four or more products, and over 70% having been served for more than five years [4] - The service system has evolved into a three-tier structure: basic protection, "Add Peace," and "Enjoy Peace," focusing on comprehensive service offerings that address customer needs in various life scenarios [4] Group 4: Strategic Transformation - Ping An's transformation from "Add Peace" to "Enjoy Peace" emphasizes a customer-centric approach, continuously improving service quality based on customer feedback [5] - The company's confidence in its cross-industry transformation stems from its successful implementation of a "comprehensive finance + healthcare and elderly care" strategy, enhancing its service ecosystem [6] Group 5: Business Performance - As of Q1 2025, the new business value of Ping An's life and health insurance reached 12.891 billion yuan, a year-on-year increase of 34.9% [6] - Approximately 63% of Ping An's 245 million personal customers enjoy services from the healthcare and elderly care ecosystem, with average contract numbers and assets under management significantly higher than those not utilizing these services [6] Group 6: Future Outlook - The ongoing improvement of the "insurance + service" system is expected to further integrate insurance into everyday life, becoming a valuable assistant for customers' "good life" [7]