京东(9618.HK)：核心零售预计保持强劲 外卖大战影响短期利润

Core Viewpoint - The company is expected to see a 14.1% year-on-year revenue growth in Q2, driven by national subsidies and the "618" promotional event, with a projected adjusted net profit of 56 billion yuan [1][2] Group 1: Revenue and Growth Projections - The company's core e-commerce revenue is anticipated to maintain strong growth momentum [1] - JD Retail's revenue is expected to grow by 15% year-on-year in Q2, with the growth rate of electronic products likely outpacing that of daily necessities [1] - Despite some regions experiencing a temporary pause in national subsidies during the "618" event, the overall impact on the company's business has been minimal, with subsidies expected to continue until the end of the year [1] Group 2: Investment in Delivery Business - The company has made significant investments in the delivery market, with Q2 expenditures estimated at around 10 billion yuan [2] - During the "618" period, the company reported a peak daily order volume exceeding 25 million [2] - The delivery business is expected to further expand losses in Q3, although operational efficiency improvements may offset some of these losses [2] Group 3: Valuation and Rating - The target price has been adjusted to 146 HKD / 38 USD, maintaining a "Buy" rating [2] - The company's current stock price corresponds to a valuation of 7.3x P/E, which is considered low [2] - The adjusted net profit forecast for Q2 has been revised down to 56 billion yuan, while revenue predictions remain largely unchanged [2]