山姆已经搜不到好丽友派，消费者多大程度影响供应链？

Core Viewpoint - Sam's Club faced backlash from loyal customers after introducing products from brands like Orion and Wei Long, leading to complaints and threats of non-renewal of memberships. The company has since taken action in response to the controversy [1][3]. Group 1: Consumer Sentiment - The introduction of Orion's products, which contain unhealthy ingredients, has raised concerns among consumers, particularly parents who are cautious about their children's diets [2]. - The dissatisfaction is not limited to one product; customers have also expressed frustration over the removal of other favored items and changes in brand names [6]. - Consumers expect Sam's Club to provide high-quality products, and the presence of easily accessible items has led to disappointment [7]. Group 2: Corporate Communication - The management structure of foreign companies often limits the ability of regional leaders to communicate effectively with consumers, which can lead to a disconnect between internal decisions and external perceptions [9][10]. - Unlike local CEOs who frequently engage with consumers on social media, Sam's Club primarily relies on customer service for communication, which may not adequately address consumer concerns [10]. Group 3: Impact on Supply Chain - The incident highlights the influence of consumer feedback on supply chain decisions, indicating that consumer voices can affect supplier relationships, albeit to a limited extent [11][14]. - Suppliers must not only satisfy procurement managers but also appeal to consumers to succeed in retail environments [15]. - The traditional B2B purchasing model is evolving, with end-users increasingly impacting procurement decisions, particularly in sectors like productivity tools [18].