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均瑶集团王均豪:产品只有抓住年轻人智慧的心,才能够成交

Core Insights - The forum titled "2025, What Are Young People Thinking?" was held at the 2025 Beike Finance Annual Conference in Shanghai, featuring a special sharing by Wang Junhao, the Party Secretary and President of Junyao Group, as well as Chairman of Junyao Health [1] Group 1: Insights on Young Consumers - Wang Junhao emphasized that he has never felt disconnected from the younger generation, despite being 53 years old and having been an entrepreneur for 38 years [4] - He highlighted the importance of understanding the consumption patterns of different generations, as he has the opportunity to observe his children from the 90s, 00s, and 10s [4] - According to Wang, young people today prefer "wisdom consumption," which he describes as a way to enhance their lives and make informed choices [4] Group 2: Consumption Trends - Wang provided examples of his children's consumption habits, noting that his daughter from the 90s is focused on calorie counting, while his son from the 00s believes in choosing the right products rather than the expensive ones [4] - His youngest daughter, who is 14, is proactively managing her time and activities to prepare for university, indicating a trend of young consumers taking control of their life choices through consumption [4] - Wang concluded that the ultimate goal of consumption for young people is to improve their quality of life, which he refers to as "wisdom consumption" [4]