政策红利深度释放激活文旅市场潜力 “China Travel”持续升温解锁多样中国

Core Insights - The article highlights the significant increase in foreign tourist arrivals in China, driven by visa-free policies and tax refund initiatives, leading to a shift from traditional sightseeing to immersive cultural experiences [1][15]. Group 1: Tourist Trends - Foreign tourists are increasingly engaging in diverse experiences in China, moving beyond mere sightseeing to exploring local culture and traditions [9][17]. - The number of foreign tourists visiting Beijing's Xiushui Street has doubled compared to the same period last year, with sales expected to rise by over 80% [5]. - In Shenzhen's Huaqiangbei, the number of foreign visitors has increased by 50% year-on-year, with daily averages rising from 7,000 to 8,000 in June [7]. Group 2: Cultural Engagement - Tourists are showing a keen interest in cultural products, with a notable demand for traditional Chinese items such as tea cups and chopsticks [3][5]. - Cultural experience products have seen a 300% increase in bookings, with traditional crafts and performances gaining popularity among foreign visitors [15]. - Tourists are seeking deeper cultural understanding, as evidenced by their interest in local lifestyles and historical contexts during guided tours [13][17]. Group 3: Policy Impact - The expansion of visa-free policies and the enhancement of travel convenience have contributed to a substantial rise in foreign tourist numbers, with Beijing and Shanghai seeing increases of 36.5% and 38.5% respectively [17]. - The article emphasizes that these policy changes are making China an increasingly attractive destination for international travelers, showcasing a more vibrant and authentic image of the country [17].