Core Viewpoint - ByteDance is actively developing a lightweight mixed reality (MR) device, expected to be unveiled in 2027, targeting the AR market, particularly competing with Meta [1][9]. Group 1: Product Development - The MR device is currently in the research and development phase, with no specific details on its appearance, but its size is similar to Bigscreen's products [2][5]. - The device features a split design, separating the display from the main unit, which resembles a hockey puck and includes computing hardware, battery, and a proprietary chip [5][6]. - The project is led by the Pico team under ByteDance, with the development codename "Swan," indicating a strategic shift towards the MR field after setbacks in the VR market [5][8]. Group 2: Market Positioning - ByteDance's MR device is positioned as a direct competitor to Meta's Orion project, with similar design choices aimed at reducing user weight [9][11]. - The shift in product strategy from Pico's VR offerings to MR reflects a broader industry trend towards lightweight and practical devices, as seen with the success of Ray-Ban Meta glasses [15][20]. - The focus on lightweight design is a response to consumer preferences, suggesting that comfort and social acceptability will be crucial for XR product adoption [17][21].
混合现实的山头，来了个老朋友：字节跳动 MR 眼镜研发曝光
3 6 Ke·2025-07-16 04:08