文旅市场“热”力全开成为带动消费重要引擎 “文旅+”释放强劲动能

Group 1 - The domestic cultural and tourism market is experiencing significant growth during the summer, becoming a key driver of consumption [1] - The "Su Super" football league has become a powerful engine for connecting cultural tourism resources and stimulating consumption potential across 13 cities in Jiangsu [6] - The integration of various industries is bringing innovative vitality and sustained momentum to the cultural tourism market [8] Group 2 - The "Su Super" season is expected to generate over 300 million yuan in comprehensive economic benefits, with each city in Jiangsu projected to increase revenue by over 20 million yuan [6] - The phenomenon of "ticket root economy" is emerging, where a movie ticket can unlock discounts across various tourism and dining experiences [8] - The popularity of intangible cultural heritage (ICH) tourism is on the rise, with significant increases in tourism orders and related activities during traditional festivals [10][12] Group 3 - The success of the animated film "Ne Zha" has not only achieved a box office of 15.9 billion yuan but also boosted the sales of related merchandise to several hundred billion yuan [8] - The immersive tourism projects centered around ICH are gaining traction, with a notable increase in participation and interest from tourists [12] - The cultural and tourism market holds immense potential, emphasizing the need for continuous innovation and the integration of various elements to transform traffic into tangible consumption growth [14]