北京持续培育首发经济，今年前5月新增落地首店近400家

Core Insights - The "first store economy" has become a significant driver for urban consumption growth, as highlighted in the recent "Beijing Action Plan for Deepening Reform and Boosting Consumption" [1] - In the first five months of this year, Beijing has seen nearly 400 new first stores established and hosted around 200 events such as first exhibitions, performances, and showcases [1][2] Group 1: Policy and Economic Impact - Beijing is actively attracting first stores and launch events, enhancing the vitality of the first launch economy through policy initiatives [2] - The city has implemented a 3.0 version of the first store policy, which includes financial support to attract brand first stores and launch events [2] - Major commercial areas like Sanlitun Taikoo Li, Chaoyang Joy City, and Haidian Joy City have become hubs for first stores, significantly improving the quality of consumer supply and international influence [2] Group 2: Development of Launch Centers - The establishment of launch centers is being promoted to create a clustering effect for first launches, with 12 centers recommended for 2024 [2] - Notable brands such as Cartier, Lancôme, and Intel are being attracted to debut their products in Beijing [2] - The city plans to further develop launch centers in various districts to support the fashion and technology sectors [2] Group 3: Event Empowerment - The "2024 Global Launch Festival" has been initiated, featuring themed brand launches and promoting newly established first stores [3] - The festival is linked with major events like China International Fashion Week and the Olympic City Sports Culture Festival, showcasing Beijing's unique characteristics in sports, fashion, and technology [3]