Core Viewpoint - Sam's Club has faced strong dissatisfaction from members due to the removal of popular products and the introduction of new items like the low-sugar cake from Haoliyou, leading to significant discussions on social media [1][3]. Group 1: Product Changes - In recent months, Sam's Club has made intensive adjustments to its product offerings, including the introduction of Haoliyou's low-sugar cake priced at 49.9 yuan for 48 pieces, which is exclusive to Sam's channels [3]. - Other new products from leading brands such as Kang Shifu, Heytea, and Xu Fu Ji have been launched, while previously popular items like 100% fruit juice are no longer available [5][10]. Group 2: Membership and Revenue - The annual fee for a regular membership at Sam's Club in China is 260 yuan, while the premium membership costs 680 yuan [8]. - Walmart's latest fiscal quarter reported net sales of 6.7 billion USD (approximately 48.02 billion yuan) in China, with a year-on-year growth of 22.5%, and comparable sales growth of 16.8% [8]. Group 3: Consumer Sentiment - Consumers have expressed their dissatisfaction on social media, with some stating they would not renew their memberships due to the recent product changes [5][10]. - Experts highlight that differentiation is crucial for membership warehouse stores, as members expect unique products that set them apart from non-members [10].
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