跨境电商ERP新趋势：积加ERP引领中大型品牌数字化转型浪潮

Core Insights - The report from 36Kr Research Institute highlights the critical pain points in the digital transformation of the cross-border e-commerce industry, revealing that 95.1% of medium to large cross-border e-commerce brands are still facing data silos across multiple platforms, with only 20.8% having achieved full-channel system integration, which severely limits operational efficiency and global development [1][4]. Group 1: Industry Trends - The cross-border e-commerce ERP market is becoming increasingly competitive, with companies like Jiajia ERP leveraging their differentiated advantages in "technical adaptability, scenario penetration, and maturity of implementation" to respond precisely to industry needs [1][4]. - Jiajia ERP's strategic shift focuses on serving medium to large brands with annual sales exceeding 100 million, recognizing the fundamental differences in needs between large and small sellers [4][9]. Group 2: Product Offerings - Jiajia ERP has evolved from serving Amazon sellers to providing a comprehensive multi-platform ERP solution, achieving the highest preference rating among cross-border e-commerce ERP systems [5][6]. - The "1+4" integrated service model includes a multi-platform ERP, an e-commerce middle platform, integrated business and finance services, and business intelligence capabilities, addressing the digital needs of brand merchants [8][9]. Group 3: Competitive Advantages - Jiajia ERP's architecture allows for unified management across channels and deep operational integration, addressing the pain point of data silos for medium to large brands [9][10]. - The independent deployment model of Jiajia ERP ensures data security through physical isolation of resources, which is crucial during peak traffic periods [10][11]. - The modular design and system integration capabilities of Jiajia ERP provide a flexible digital foundation for brands operating across multiple business models, enabling seamless integration with existing ERP systems [11][12]. Group 4: Strategic Vision - Jiajia ERP's "going big" strategy aims to focus on high-value clients during the industry's reshaping phase, emphasizing the importance of deep service for the digital upgrades of medium to large brands [4][12]. - The company's approach is to build a digital infrastructure that supports global business expansion, helping brands overcome data barriers and achieve operational efficiency [9][12].