Group 1: Company Initiatives - The company launched the "Feng Huan Chao" partner program aimed at retaining and attracting top talent in the restaurant industry by sharing profits with employees [1] - The program primarily targets frontline staff who contribute significantly to store growth, allowing them to hold shares and bind store profits with the company [1] - The first batch of partners consists of outstanding internal employees from key positions such as operation managers and store managers across the country [1] Group 2: Industry Overview - The hot pot market in China is projected to reach a scale of 650 billion yuan by 2025, with a year-on-year growth of 5.6% expected in 2024 [2] - The number of hot pot stores is anticipated to peak at over 520,000 by November 2024, while the number of related enterprises is expected to decline slightly [2] - Competitors like Haidilao are also adapting by establishing a franchise division, with 13 franchise stores reported by the end of 2024 [2]
“连锁火锅第一股”呷哺呷哺宣布推行“凤还巢”合伙人计划