中国智能手机市场二季度出货量同比下降4%

Core Insights - The Chinese smartphone market experienced a decline in shipments for the second quarter of 2025, with a total of 68.96 million units shipped, representing a year-on-year decrease of 4.0% [1][2] - Major manufacturers such as Huawei, vivo, OPPO, Xiaomi, and Apple saw varying degrees of decline in shipments, with vivo experiencing the largest drop at 10.1%, while Xiaomi was the only brand to see an increase in shipments at 3.4% [1] - The "national subsidy" program had limited impact on market demand, and manufacturers focused on controlling inventory levels, leading to reduced shipments during the quarter [1][2] Market Dynamics - Economic uncertainty is compressing demand in the low-end smartphone market, which is highly price-sensitive, contributing to overall market stagnation [2] - The performance of the Chinese market has not met expectations, negatively affecting global growth, with the second quarter's decline attributed to ineffective stimulation of demand from the "national subsidy" [2] - Despite strong sales during the "618" promotional period, the primary goal for manufacturers and channel partners was to clear inventory rather than increase shipments [2] Manufacturer Performance - Apple, despite being the top-selling brand during the promotional period, still saw a 1% decline in shipments in the Chinese market for the second quarter [2] - The overall macroeconomic environment remains challenging, with consumer confidence low, making it difficult for smartphone demand to see significant improvement in the latter half of the year [1]