北京时尚消费版图再添“新爆点” 四大功能区交出成绩单

Group 1: Core Insights - Beijing's Business Bureau reported significant achievements in the first half of the year, driven by the implementation of the "Beijing Fashion Consumption Expansion Action Plan" [1] - The plan focuses on creating four functional areas: diverse integrated gathering areas, rich fashion cultural experience zones, healthy leisure function areas, and distinctive consumer streets [1][7] - The initiative aims to accelerate the construction of an international consumption center city by integrating cultural heritage with trendy elements through a "scene revolution" [1][7] Group 2: Diverse Integrated Gathering Areas - The Business Bureau has introduced policies like the "2025 Cultural, Business, Tourism, and Sports Integration Work Plan" to promote deep integration across 16 scenes [3] - Notable projects include the East District's Qianmen Night Technology Experience Hall and the West District's Dajixiang Courtyard Street, enhancing consumer experiences [3] - Various districts are showcasing unique activities, such as the Shijingshan District's Beijing Craft Beer Festival and the Chaoyang District's JD Mall integrating esports and automotive sectors [3] Group 3: Rich Fashion Cultural Experience Zones - The Shijingshan District is advancing the "Museum City" initiative, launching a museum joint ticket and hosting cultural events that attract significant participation [4] - The Tongzhou District is leveraging the Grand Canal Cultural Belt to create a unique consumption system, with events generating substantial social media exposure [4] - Digital technology is enhancing cultural experiences, exemplified by the immersive event at Shijingshan that attracted 6,000 attendees and achieved over 124 million online impressions [4] Group 4: Healthy Leisure Function Areas - The integration of sports tourism is being promoted through the "Double Olympic Heritage" initiative, with events designed to encourage longer stays and increased spending [5] - The Shijingshan District is preparing for the WTT China Grand Slam event, while the Yanqing District is launching seasonal themed products tied to local attractions [6] - The development of rural leisure and unique experiences is highlighted by the introduction of 25 suburban routes focusing on family activities and cultural experiences [6] Group 5: Distinctive Consumer Streets - The Business Bureau is leading efforts to upgrade commercial pedestrian streets, with significant sales and foot traffic reported in areas like Fengtai District's Changxindian [6][7] - The Haidian District's Zhongguancun Dazhongcheng opened to great success, attracting 1.6 million visitors and generating sales of 70.4 million yuan [6] - The Shijingshan District's Modekou Street has been recognized as a national-level leisure street, enhancing its integration into various cultural tourism routes [6][7]