SZAP(SZ:000061) Nan Fang Ri Bao Wang Luo Ban·2025-07-16 08:22Core Viewpoint - The "Media+" initiative aims to enhance the agricultural product market system in Guangdong, promoting rural revitalization and modern rural industry development by 2027 through specific tasks and measures [1] Group 1: Action Plan Overview - The "Action Plan" outlines eight key tasks and five specific support measures to achieve five goals by 2027, including promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [1] - This is the first provincial-level policy document in China to implement "Media+" for rural revitalization [1] Group 2: Market and Brand Development - The "Action Plan" proposes three specific tasks: "Media+Market," "Media+Industry," and "Media+Brand," focusing on full industry chain market and brand development [2] - It emphasizes expanding sales channels for agricultural products and promoting Guangdong's quality agricultural products globally [2] - The plan encourages collaboration between localities and media for project co-construction and brand development, supporting various regional agricultural industries [2] Group 3: Cultural and Technological Integration - The "Action Plan" highlights the importance of cultural revitalization in rural areas, aiming to enhance the material and cultural value of agriculture [3] - It proposes the establishment of a cultural big data platform for agriculture, utilizing AI technology for digital protection and intelligent analysis of agricultural cultural resources [3] - The plan also aims to position mainstream media as a crucial part of the agricultural industry chain, promoting systemic transformation and resonance between media and industry development [3] Group 4: Brand Building and Resource Allocation - The "Action Plan" details specific deployments in five areas: organization, talent, resources, platforms, and projects to strengthen agricultural product brand building [4] - It encourages financial investment in agricultural market and brand construction, exploring incentive mechanisms to guide market entities in brand development [4] - The plan emphasizes talent cultivation through training programs for new farmers who understand production, market, and media [4]