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中企会企业家俱乐部主席、招商银行原行长马蔚华到珍酒考察
Ge Long Hui·2025-07-16 08:46

Group 1 - The visit by Ma Weihua and his team to Guizhou Zhenjiu highlights the company's strong brand reputation and product influence in the national market after half a century of development [2] - Ma Weihua praised Zhenjiu's commitment to high-quality liquor production amidst a complex market environment, emphasizing the importance of strategic focus [2] - Zhenjiu is undergoing a critical transformation phase in the liquor industry, aiming to enhance core competitiveness and innovate development models [4] Group 2 - The Zhenjiu estate project integrates red culture, liquor culture, and historical culture, with potential to become a model for immersive consumer experiences [4] - The establishment of the "Wanshang Alliance" aims to create a super organization and super products, providing a sustainable revenue mechanism for distributors [4] - Ma Weihua's background as a prominent figure in the financial sector, including his tenure as the second president of China Merchants Bank, adds credibility to his insights on Zhenjiu's future prospects [4]