健康家电销售快速增长

Group 1 - The "2025 China Home Appliance Health Trend Summit Forum" was held in Beijing, releasing the "2025 China Home Appliance Health Trend White Paper," focusing on health scenarios and analyzing the development direction and major trends in the health sector of the home appliance industry [1] - The health home appliance market is experiencing significant growth, driven by the old-for-new policy and national subsidies, with sales of health-labeled appliances like air conditioners, refrigerators, washing machines, and air purifiers rapidly increasing on platforms like JD.com [1] - Gree Electric Appliances has upgraded its brand strategy by launching "Dong Mingzhu Health Home," aiming to create a comprehensive smart health home ecosystem that emphasizes high-quality products and services for consumers [1] Group 2 - Health is identified as the "renewal engine" for activating the home appliance domestic demand market, with the new round of old-for-new policies serving as both support and a test of the industry's innovation capabilities [2] - The development of health home appliances faces challenges, including the need to distinguish genuine consumer needs from superficial marketing claims, the necessity of interdisciplinary collaboration, and the shift from price competition to value competition [2]