Group 1: Core Insights - Beijing is implementing a "Fashion Consumption Expansion Action Plan" to enhance diverse consumption experiences and create new consumption spaces [1][7] - The plan focuses on four functional areas: multi-dimensional integration zones, rich cultural experience areas, healthy leisure function zones, and distinctive consumption streets [1][7] Group 2: Multi-dimensional Integration Zones - The Beijing Municipal Bureau of Commerce has introduced policies to promote deep integration of commerce, culture, tourism, and sports across 16 scenarios [2][7] - Notable projects include the East District's Qianmen Night Technology Experience Hall and the smart transformation of the Wangfujing business district [1][2] Group 3: Rich Cultural Experience Areas - The Shijingshan District is developing a "Museum City" and has launched a museum ticket to enhance cultural experiences [3] - The Tongzhou District is leveraging the Grand Canal Cultural Belt to create a unique consumption system, attracting over 4,000 participants to cultural events [3] Group 4: Healthy Leisure Function Zones - The Beijing Municipal Bureau of Culture and Tourism is promoting sports tourism routes linked to major events, encouraging a new consumption model [5][6] - The Yanqing District is utilizing its natural attractions to launch seasonal themed products, successfully hosting events like the Beijing-Zhangjiakou Ice Fishing Competition [5] Group 5: Distinctive Consumption Streets - The Beijing Municipal Bureau of Commerce is guiding the upgrade of commercial pedestrian streets, with significant sales and foot traffic reported in areas like the Changxindian Commercial Street [7] - The Haidian District's Zhongguancun ART PARK has become a commercial benchmark, attracting 1.6 million visitors and generating sales of 70.4 million yuan [7]
北京时尚场景育新行动全面启动,一批示范项目落地
Xin Jing Bao·2025-07-16 09:34