淄博：稳住消费大盘 激活市场潜力

Core Insights - The consumption market in Zibo is experiencing significant changes and growth driven by various policies and new commercial forces Group 1: Consumption Data - During the Spring Festival (January 28 to February 3), Zibo recorded 10,428 transactions for mobile phones, tablets, and smart wearables, generating a consumption of 29.35 million yuan, a year-on-year increase of 118% [1] - During the Qingming Festival, monitored sales in key sectors reached 10.58 million yuan, up 12.14% year-on-year [1] - The "May Day" holiday saw sales in key commercial enterprises approach 800 million yuan, with monitored retail enterprises reporting a total sales of 35.8 million yuan, a 5.68% increase year-on-year [1] - The Dragon Boat Festival recorded total sales of 9.43 million yuan from 21 monitored retail and catering enterprises, marking an 11.07% year-on-year growth [1] Group 2: Policy Impact - The implementation of new consumption policies, including a "replace old with new" initiative, has been crucial in stimulating sustainable consumption growth and economic circulation [2] - The government has introduced various measures such as distributing 4 million yuan in consumption vouchers and expanding the scope of the "replace old with new" policy, which has provided solid support for the consumption market [2] - The policies have shifted consumer behavior from short-term spikes in spending to a more sustained growth pattern, enhancing the overall resilience of the consumption market [2] Group 3: Market Dynamics - The "replace old with new" policy has significantly impacted the market, with companies like New Star Appliances reporting a 23% year-on-year sales increase during the "618" shopping festival due to effective strategies and government support [3] - New Star Appliances achieved sales exceeding 32 million yuan during the summer consumption season, indicating strong consumer demand driven by policy support [5] - The opening of new commercial complexes, such as Xinma Wuyue Plaza and Hengtai City, has attracted significant foot traffic and sales, with 560,000 visitors and sales of 25 million yuan recorded in just ten days for Xinma Wuyue Plaza [5][7]