不追风口不搞噱头 岚图汽车销量突围的“听劝”逻辑

Core Viewpoint - Lantu Motors is adopting a "listening to advice" approach and embracing Huawei technology to enhance its competitiveness in the automotive market, with the recent launch of the Lantu FREE+ model being a pivotal move towards achieving its sales goals [1][2]. Product Launch and Sales Strategy - The Lantu FREE+ was launched on July 12, featuring three variants priced at 219,900 yuan, 249,900 yuan, and 279,900 yuan, with immediate delivery for the first two models and a custom version expected to deliver in Q4 [1]. - The company aims to achieve a sales target of 200,000 units annually, supported by the upcoming launch of the Lantu Zhi Yin model in August, which will complement the FREE+ in a dual product strategy [1][2]. Company Philosophy and User-Centric Approach - Since its establishment in 2019, Lantu Motors has maintained a user-centric philosophy, continuously adapting to changing user needs and preferences [5][6]. - The company emphasizes the importance of product quality and user experience, aiming to provide better products and services without engaging in price wars [6][10]. Organizational Structure and Efficiency - Lantu Motors has implemented an internal structure focused on user feedback, efficiency, and results, aiming to enhance its competitive capabilities through improved processes and technology [6][9]. - The establishment of a user co-creation committee allows for direct feedback from users, facilitating rapid product iterations and service improvements [7][8]. Market Position and Future Outlook - Lantu Motors has reported significant sales growth, achieving a 10053 unit sales in June, a year-on-year increase of 83%, and a total of 56128 units sold in the first half of the year, up 85% [10]. - The company is confident in reaching its sales target of 200,000 units, focusing on product quality and user satisfaction as key drivers for success in a competitive market [10][11].