专访泰国天丝集团CEO许馨雄：投资中国就是投资长期确定性

Core Viewpoint - The article highlights the significance of the Thai company Tsingtao Group's participation in the Chain Expo, emphasizing its strategic focus on the Chinese market and the potential for growth in the beverage industry, particularly energy drinks and health foods. Group 1: Company Overview - Tsingtao Group, the largest energy drink manufacturer in Southeast Asia, has invested a total of 4.36 billion yuan in China over the past five years, establishing its China headquarters in Beijing and new production bases in Sichuan and Guangxi [2][7]. - The company emphasizes its commitment to the Chinese market, viewing it as a long-term investment opportunity due to the country's economic resilience and market potential [7][6]. Group 2: Market Trends and Opportunities - The Chinese beverage industry is projected to grow by 7.5% in 2024, reaching a total output of 188 million tons, indicating a robust demand for energy drinks and health foods [10]. - Tsingtao Group plans to focus on new product development, marketing scene expansion, and digital channel construction to align with the evolving consumer lifestyle [10][9]. Group 3: Strategic Initiatives - The company aims to enhance its supply chain resilience by reducing reliance on single supply sources and optimizing local production through new factories in Sichuan and Guangxi [8][6]. - Tsingtao Group is committed to green manufacturing and smart logistics, focusing on carbon reduction across the supply chain from raw material procurement to end delivery [9][8]. Group 4: Regional Cooperation and Policy Benefits - The Belt and Road Initiative and the Regional Comprehensive Economic Partnership (RCEP) are seen as catalysts for enhancing trade and investment opportunities between China and ASEAN countries, benefiting Tsingtao Group's operations [11][12]. - The company intends to leverage these policy advantages to optimize regional raw material procurement and capacity distribution, enhancing its competitive edge in the market [12][11]. Group 5: Cultural and Economic Exchange - Tsingtao Group aims to strengthen Sino-Thai economic cooperation and cultural exchange, particularly in light of the 50th anniversary of diplomatic relations between China and Thailand [13]. - The company plans to explore more collaborative projects that enhance supply chain synergy and promote bilateral trade [13].