网经社：《2025年(上)中国电商平台商家投诉数据报告》发布

Group 1 - The e-commerce market in the first half of 2025 experienced robust growth driven by the Spring Festival shopping season and policy incentives, with a total sales volume of 855.6 billion yuan during the "618" shopping festival [1] - Cross-border e-commerce continues to grow, supported by various platforms offering consumer subsidies, which have boosted retail sales [1] - Major platforms like Douyin, Pinduoduo, and Taobao have increased support for merchants and optimized the business environment, contributing to the overall steady growth of the e-commerce industry [1] Group 2 - A report released on July 16, 2025, based on nearly 10,000 merchant complaints from 196 e-commerce platforms, highlights the challenges faced by merchants in the e-commerce sector [3] - The report covers various e-commerce fields, including comprehensive e-commerce, live-streaming e-commerce, B2B e-commerce, and cross-border e-commerce, revealing significant merchant complaints [3] Group 3 - The top platforms for merchant complaints in the first half of 2025 were Pinduoduo (43.25%), Douyin (26.47%), and Taobao (16.44%), indicating a concentration of issues on these platforms [4] - The primary complaint types included "arbitrary refunds" (50.36%), excessive consumer protection (16.44%), arbitrary fines (10.67%), and others [8] Group 4 - The majority of complaints were from merchants in Guangdong (26.23%), Zhejiang (12.07%), and Shandong (8.98%), with the top complaint categories being clothing and apparel (18.28%) and food and fresh produce (9.74%) [11] - Most complaints involved amounts ranging from 0 to 50,000 yuan, with 95.48% of complaints falling within the 0-50,000 yuan range [14] Group 5 - The report indicates that 77.05% of the complaints were filed by male business owners, while 22.95% were from female business owners [16] - Typical complaint cases involved platforms like Douyin, Taobao, and Kuaishou, focusing on issues such as arbitrary refunds and excessive consumer protection [17] Group 6 - The report emphasizes that the e-commerce industry, while growing, faces significant challenges due to imbalanced platform rules, particularly regarding arbitrary refunds, which have become a major pain point for merchants [20] - The rapid expansion of platforms like Pinduoduo and Douyin has not been matched by adequate merchant rights protection mechanisms, leading to increased complaints [20]