3 6 Ke·2025-07-16 11:13Group 1 - The core point of the article is the intense competition among Alibaba's Taobao Flash Sale, Meituan, and JD.com in the instant retail and food delivery market, driven by aggressive subsidy strategies and market restructuring efforts [1][2][3][4][19] - Taobao Flash Sale has integrated local retail to enhance its market share and has seen a significant increase in user activity and order volume since its launch, indicating the potential for synergy between e-commerce and instant retail [3][4] - Meituan is responding to the competitive pressure by enhancing its supply chain and operational strategies, including increasing the coverage of its promotional coupons and adjusting its business development (BD) metrics to maintain its market position [12][13][19] Group 2 - The subsidy strategies employed by Taobao Flash Sale are designed to narrow the gap with Meituan in terms of fulfillment, merchant engagement, and consumer perception, providing a critical window for growth [4][6][20] - Meituan's approach to countering competitors involves leveraging its established merchant ecosystem and delivery network to maintain a competitive edge, while also adapting its promotional strategies to match those of Taobao Flash Sale [11][19] - The ongoing battle for market share is reshaping the dynamics of instant retail, with companies like Alibaba and JD.com aiming to disrupt Meituan's established "scale efficiency" narrative through targeted restructuring and aggressive marketing tactics [2][21]