SIA(SH:600009) Zhong Guo Min Hang Wang·2025-07-16 11:20Core Viewpoint - The Shanghai Pudong Airport Hotel Quality Alliance was established to enhance the travel experience for foreign, transfer, and family travelers during the summer travel season, aiming to support Shanghai's goal of becoming China's top inbound tourism destination [1][5]. Group 1: Alliance Formation and Objectives - The alliance consists of eight hotels around Pudong Airport, including Ramada Plaza, Holiday Inn, and others, creating a diverse service matrix to extend and ensure airport travel services [5][11]. - The alliance aims to improve traveler experience by launching seven major travel products that integrate with airport services [5][11]. Group 2: Key Service Products - "Comprehensive Travel Inquiry" service provides a one-stop inquiry platform at member hotels, offering guidance on transportation, cultural tourism information, electronic payment assistance, and flight process instructions [5][11]. - "Starry Night Worry-Free" short-stay product offers affordable 4-6 hour accommodations for late-night and transfer passengers, with some hotels providing breakfast packages and shuttle services [11]. - "Airport Hotel+" cooperative service products offer discounts on airport VIP lounge access and expedited security checks for hotel guests [11]. - "Joyful Summer" family-oriented products include themed family rooms and activities tailored for summer travelers [11]. - "Delicious Moments" food festival enhances the stay experience with various culinary events, responding to the "Shanghai Summer" international consumption season [11]. - "Ticket Enjoyment" program provides exclusive benefits for guests presenting tickets from recent local events [13]. - "Cloud Express" service offers efficient check-in and check-out for flight crews, including dedicated counters and preferred floors [13]. Group 3: Strategic Goals - The establishment of the Pudong Airport Hotel Quality Alliance follows the earlier formation of the Hongqiao Airport Hotel Quality Alliance, both aimed at enhancing traveler accommodation experiences [13]. - The alliances will focus on traveler needs, regional collaboration, and resource sharing to introduce more innovative services, contributing to the development of a quality-leading international aviation hub [13].