Midea Group(SZ:000333) Di Yi Cai Jing·2025-07-16 12:39Group 1 - Midea Group officially became the official sponsor of the 2025 Africa Cup of Nations, indicating a commitment to deepen its presence in the African market [2] - Midea plans to invest at least $50 million in Egypt by early 2026 for localized production of home appliance components, aiming to reduce import volumes [2] - The company has increased its investment in the Sadat City Industrial Park from $105 million to $150 million, with new washing machine and refrigerator factories expected to start production in August and November 2025, respectively [2] Group 2 - The African market shows strong consumer potential, with low penetration rates for major appliances, making it an attractive target for Chinese home appliance manufacturers [3] - Other Chinese companies, such as Haier and Hisense, are also investing in Africa, indicating a trend of increased investment in the region by Chinese home appliance firms [3] - Sports marketing is seen as a strategic move for Midea to enhance its brand presence overseas, aligning with trends among other leading Chinese brands sponsoring major international sports events [3]