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南城香创始人汪国玉:平台补贴以来,收入利润均两位数提升
Sou Hu Cai Jing·2025-07-16 13:13

Group 1 - The core viewpoint of the articles highlights the significant growth in order volume and sales driven by promotional activities such as consumption vouchers on platforms like Taobao Flash Sale and Ele.me, with daily order volume exceeding 80 million [1] - The overall profit for restaurant businesses has increased by approximately 15% since the introduction of consumption vouchers, indicating a positive impact on the online penetration rate of these businesses [1] - In the first week of the consumption voucher launch, 4,124 restaurant chain brands reached historical peak sales, with 95% of these brands being urban regional chains, showcasing the revitalization of urban consumption [1] Group 2 - The new "National Subsidy" policy has led to a significant increase in sales for consumer goods through trade-in programs, surpassing last year's total sales, and is recognized for its role in stimulating consumption potential and economic circulation [2] - Platform companies are responding to the "National Subsidy" policy by investing in consumption vouchers for the restaurant and service industries, which has injected new growth into the market and is considered an important multiplier effect of the policy [2]