Core Insights - The report highlights the steady growth of consumer finance companies in China, with total assets reaching 1.384859 trillion yuan and loan balances at 1.345603 trillion yuan by the end of 2024, marking year-on-year increases of 14.58% and 16.66% respectively [1] - Consumer finance companies have significantly contributed to inclusive finance, serving over 85.43 million county-level customers and achieving notable technological advancements with over 1,200 patents [1][2] - Companies are exploring cost control measures in customer acquisition and human resources, shifting towards more targeted marketing strategies [2] Industry Growth - By the end of 2024, consumer finance companies' assets and loan balances reached 1.384859 trillion yuan and 1.345603 trillion yuan, reflecting growth rates of 14.58% and 16.66% respectively [1] - The industry has successfully served over 85.43 million county-level customers, emphasizing its role in promoting inclusive finance [2] Technological Advancements - The industry has accumulated 1,242 technology patents, which support digital transformation and enhance service efficiency [4][5] - Companies are focusing on automation and intelligent systems to reduce operational costs associated with small loan sizes [4][5] Customer Service Innovations - Companies like Zhongyuan Consumer Finance have reported a loan balance of 20.946 billion yuan for new citizens, serving over 10.7816 million customers [3] - Innovations in customer service include self-service systems that allow clients to submit various forms of proof to enhance their creditworthiness, benefiting over 15 million customers [3] Cost Management Strategies - The average customer acquisition cost for leading internet platforms has exceeded 1,000 yuan, prompting companies to adopt more refined customer targeting strategies [2] - Some companies are moving towards "de-intermediation" by directly marketing to new citizens and county residents to increase self-operated business ratios [2] Social Responsibility - In 2024, 25 consumer finance companies provided interest waivers totaling 3.219 billion yuan to 1.8766 million customers, demonstrating their commitment to social responsibility [3]
下沉县域、发力科技 2024年消费金融公司资产规模超1.38万亿元
Zhong Guo Jing Ying Bao·2025-07-16 13:43