德媒：中国“大童”审美席卷全球流行文化

Group 1 - The article highlights the global influence of Chinese aesthetics, particularly through the success of the toy brand Bubble Mart, which is recognized as one of the fastest-growing consumer brands worldwide [1] - Bubble Mart's first store in Germany is set to open in late July, indicating the brand's expansion into international markets and its role in enhancing China's soft power [1] - The brand's strategy mirrors successful cultural exports like "K-Pop" and Japan's "Hello Kitty," combining engaging design with targeted online marketing and a deep understanding of local fan culture [1] Group 2 - The "adult-child" industry trend is notably stronger in China than in Europe, with more Chinese adults embracing products traditionally aimed at children, such as collectibles and fashion [2] - Social media influencers and communities have played a significant role in normalizing "big kid" culture in major Chinese cities, where toys have become symbols of affordable identity [2] - This consumer trend reflects a deeper societal shift towards a desire for simpler living, with nostalgia and childhood memories becoming prominent themes in contemporary culture [2]