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中文在线:《罗小黑战记2》联名手办盲盒即将上市丨消费早参

Group 1 - Xiaohongshu announced the launch of the world's first open-world adventure island event "RED LAND" in Shanghai from August 8 to August 10, targeting gaming and ACG (Anime, Comic, and Games) enthusiasts [1] - In the past year, the number of posts related to ACG and gaming on Xiaohongshu ranked third and fourth among all categories, with year-on-year growth of 175% and 168% respectively [1] - The event marks Xiaohongshu's first foray into large-scale offline IP activities, indicating a shift from an online content platform to an offline cultural ecosystem [1] Group 2 - Chinese Online announced that the collaboration between the brand "GONG" under Pop Mart and the upcoming animated film "The King's Avatar 2" will soon launch a series of collectible blind boxes [2] - Multiple brands are planning collaborations with "The King's Avatar 2," enhancing the IP's commercial value and driving secondary consumption [2] - This initiative represents a dual-driven exploration of content and consumption for Chinese Online, potentially providing new insights into the commercialization of original domestic animation [2] Group 3 - Anta Sports reported positive growth across all product lines in the second quarter of 2025, with the Anta brand experiencing low single-digit growth and FILA achieving mid single-digit growth [3] - Other brands under Anta, excluding those added after April 1, 2025, saw retail sales growth of 50% to 55% [3] - The performance highlights the structural growth resilience under Anta's multi-brand strategy, although the main brand's growth slowdown may reflect ongoing adjustments in the mainstream sports consumption market [3] Group 4 - The consumption market in China showed significant improvement in the first half of 2025, with holiday consumption playing a crucial role [4] - The number of people traveling during the "Spring Festival," "May Day," and "Dragon Boat Festival" reached record highs, contributing to double-digit growth in related leisure and travel services [4] - New consumption patterns and diverse consumer behaviors are emerging, indicating strong consumer vitality and providing robust support for economic growth [4]