Core Insights - The bakery "Dama Cake" in Guohe Town, Xiantao City, has over 3,000 members, with more than 300 from Xiantao urban area and many customers from Wuhan [2] - The bakery specializes in 37 products, with prices ranging from 3 to 12 yuan, and the milk toast is identified as the best-selling item [2][4] - The owner, Shi Quan, emphasizes the quality of ingredients, using 40% fresh milk in their products, and has invested significant effort in perfecting recipes [2][4] Company Overview - "Dama Cake" operates in a small space of less than 90 square meters without a dining area, focusing on takeaway sales [2] - The bakery has gained a loyal customer base, with over 300 freshly baked breads sold daily, attracting both local residents and visitors from nearby cities [3] Product Development - The bakery's product offerings include affordable options like pineapple and chocolate buns priced at 3 yuan, catering to different customer segments [4] - Shi Quan actively seeks feedback from younger customers and participates in training for product innovation and marketing strategies [4] Customer Engagement - The bakery aims to provide emotional value through experiences, such as a DIY bread-making activity that allows customers to engage in the baking process [4]
从卖爆款 到卖情绪价值
Sou Hu Cai Jing·2025-07-17 00:00