白银价格创近年来历史新高，买还是不买？

Core Viewpoint - The recent surge in silver prices has led to increased consumer interest in silver products, both for personal use and investment purposes, with significant sales growth reported in silver jewelry and investment products [1][10][13]. Silver Price Surge - As of July 14, the London silver spot price reached a record high of $39.13 per ounce, translating to approximately 8.748 yuan per gram, with Shanghai silver futures hitting 9.2 yuan per gram [1]. - The silver price has shown a high volatility, with a notable increase in global silver ETF holdings and speculative net long positions in COMEX silver futures at historical peak levels [13][14]. Consumer Behavior - The demand for silver jewelry has surged, with some stores reporting sales doubling compared to the previous year, driven by both online traffic conversion and repeat purchases from existing customers [5][6]. - Younger consumers are particularly attracted to silver jewelry, with several online products selling over 20,000 units [8]. Investment Products - Banks are actively promoting silver investment products through mobile apps, with notable sales of items like the "Panda Silver Coin" and "Wealth Silver Ingot" [13]. - Investment in silver bars and coins has seen a significant increase, with sales up over 40% year-on-year [13]. Market Outlook - Analysts suggest that while silver prices are currently strong, the long-term outlook remains uncertain due to geopolitical factors and the concentration of silver consumption in specific industries like photovoltaics and automotive [14][16]. - The investment value of silver is highlighted, particularly its relative opportunity compared to gold, although caution is advised regarding potential price corrections [18].