跟小米鏖战数年，2800亿世界巨头业绩腰斩，沦为“贴牌大王”？

Core Viewpoint - Philips has undergone significant business restructuring, selling off various non-core assets while focusing on its medical health segment, which has become its primary revenue driver [3][4][19]. Business Restructuring - Over the past two decades, Philips has primarily engaged in divestitures, selling its computer monitor business in 2004, mobile phone business in 2006, and various other consumer electronics and home appliance segments [7][19]. - The company has strategically offloaded its lighting business, which was split into two independent companies, and has licensed its water purification and home appliance products to other firms [7][9]. Financial Performance - In 2024, Philips reported annual revenue of €18 billion (approximately ¥151.6 billion), with an adjusted EBITA margin of 11.5%, reflecting a slight year-on-year increase of 0.9% [4]. - The company's financial struggles began in 2001, leading to a record net loss of €2.6 billion (approximately ¥21.9 billion), prompting a shift towards divesting non-core assets [9][15]. Focus on Medical Health - Philips has pivoted towards the medical health sector, which accounted for 48.9% of its total revenue in 2024, with diagnostic and treatment services generating €8.8 billion [19]. - The company has invested nearly €5 billion in acquiring medical-related companies between 2002 and 2003, significantly increasing the medical division's contribution to overall sales [17]. Ongoing Simplification - Despite establishing a strong foothold in medical health, Philips continues to streamline its operations by exiting markets such as the U.S. respiratory market and selling off various service segments [21]. - The company aims to avoid the pitfalls of its previous expansive approach by focusing on specialization and building technological barriers in its core medical business [21].