Workflow
花旗:百度广告收入下半年可能仍将面临压力 维持买入评级
BIDUBIDU(HK:09888) news flash·2025-07-17 02:36

Core Viewpoint - Citigroup's report indicates that Baidu's advertising revenue may continue to face pressure in the second half of the year due to the company's rapid enhancement of AI search capabilities and weak advertising spending sentiment [1] Revenue Forecast Adjustments - Citigroup has lowered its core advertising revenue forecasts for Baidu by 6.1% for Q2 and 8.9% for Q3 [1] - The negative impact on core operating profit estimates has also been significant, with a reduction of 21% for Q2 and 24% for Q3 [1] Investment Rating and Price Target - Despite the downward adjustments, Citigroup maintains a "Buy" rating on Baidu and has raised its ADR target price from $138 to $140 [1]