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四家大厂集体发力,发红包、晚会合作……春节撒钱砸出国民级AI应用?复盘豆包、元宝、文心、千问的2025年:4.5亿存量搏杀下的生死突围
Mei Ri Jing Ji Xin Wen· 2026-01-28 04:58
每经记者|宋欣悦 高涵 每经编辑|陈柯名 兰素英 春节,是大厂打造"国民级产品"的黄金契机。 "摇一摇抢红包"让微信从"社交附属功能"升级为主流移动支付工具;"集五福"让支付宝从"理财/支付工具"转向"国民级生活服务平台";快手和抖音通过央 视春晚独家红包互动,坐稳头部短视频平台…… 今年春节,四家AI大厂——腾讯、百度、字节和阿里将集体发力,推出抢红包、晚会合作以及新功能。 2025年,豆包月活翻倍至2.26亿,元宝稳坐第三,千问四季度实现900%的爆炸式增长,而文心跌出前十。 四大巨头扎堆春节档,能否带来增量用户,行业格局会被打破?移动互联网时代的玩法,在AI时代还有效吗? "重现当年盛况"? AI四巨头红包+春晚花式"揽客" 1月25日,腾讯宣布,2月1日开启新春活动,用户上元宝App分10亿现金红包,单个红包金额可达万元。 腾讯董事会主席马化腾直言,"希望重现当年微信红包的盛况"。 同时,腾讯布局AI社交新玩法。1月26日消息,腾讯开始内测"元宝派",用户可以选择创建或加入"派",体验"问元宝""共享屏幕""一起看电影""一起听音 乐"等全新社交功能,相关玩法将于近期陆续灰度上线。 同日,百度也宣布, ...
2026年中国AI发展趋势前瞻
Xin Hua Wang· 2026-01-28 03:56
人工智能(AI)企业数量超过6000家,AI核心产业规模预计突破1.2万亿元,同比增长近30%;国产开源大 模型全球累计下载量突破100亿次;中国成为AI专利最大拥有国…… 这些数据勾勒出2025年中国AI发展的图景。一边是AI技术突破,走出一条不同于美国硅谷的"开源创 新"之路,另一边是AI与经济社会的融合由浅入深。 1月以来,多家国内AI企业上市;行业专家形成共识:以对话为核心的"Chat"范式已告终结,AI竞争转 向"能办事"的智能体时代。 2026年是"十五五"开局之年。根据"十五五"规划建议,中国将加强人工智能同产业发展、文化建设、民 生保障、社会治理相结合,全方位赋能千行百业。新华社记者广泛采访,前瞻AI发展新趋势。 技术范式:AI从"聊天"走向"做事" 1月,DeepSeek连发两篇公司创始人梁文锋参与署名的论文,再次将这家AI企业推到聚光灯下。业界评 价,新一代大模型模样更清晰了。 "DeepSeek标志着中国AI技术路线分化突破的出现。"清华大学智能产业研究院创始院长张亚勤说,"中 国转向拥抱更轻的模型、更聪明的架构、更高的效率和更低的价格。" 眼下,AI发展正沿两条主线并进:技术向上冲刺, ...
涨价视角下解读火山云和行业竞争格局
2026-01-28 03:01
涨价视角下解读火山云和行业竞争格局 20260127 摘要 云服务厂商面临综合成本上涨挑战,提价策略效果受限。大型厂商如字 节跳动、阿里巴巴和百度可能受益于提价,但中小型厂商如金山、青云、 UCloud 因议价能力弱,盈利能力受影响。 国内外云服务市场应对涨价策略差异显著。海外厂商如 AWS、Azure 和 Oracle 议价能力强,能有效转嫁成本;国内厂商议价能力较弱,被动跟 随上游价格变化,盈利增长面临挑战。 国内云服务市场价格谈判初期,下游客户对涨价反应强烈,认为不应承 担扩展成本。市场若形成共识性涨价趋势,小型公司将被迫接受,私有 化部署成本也将上升。 火山引擎采取逆周期扩张策略,利用算力储备优势,在其他厂商涨价时 保持低价,吸引客户,扩大市场份额,目标是从金山、青云、UCloud 等竞争对手处获取客户。 存储成本上涨显著影响云服务提供商,存储在通算服务器成本占比从 10%增至 25%。阿里云通过涨价筛选客户,缓解资源紧张,但可能导 致部分客户流失。 Q&A 如何看待基础云资源涨价的现象? 基础云资源涨价的逻辑非常简单,主要原因是供需关系的变化。当前通用 CPU 机器在中国大陆境内的交付周期大约为 4 ...
2026年,巨头疯抢这个赛道
3 6 Ke· 2026-01-28 01:34
随着OpenAI、Google、阿里巴巴、字节跳动等AI巨头相继下场,AI消费级硬件的军备竞赛在2026年年初被提升到了一个新的高度。 近日,OpenAI全球事务官Chris Lehane在达沃斯论坛上表示,公司正按计划于2026年下半年推出首款硬件设备。这也标志着,这家在全球拥有8.1亿月活用 户的AI公司,正式闯入AI硬件赛道。 在OpenAI高调宣布入局前,Google已经在去年年底重启AI眼镜项目,Meta也在去年下半年集中更新多款AI眼镜产品。 在国外AI巨头密集布局硬件产品的同时,国内大厂们也没闲着。 字节跳动旗下的飞书近期推出了首款AI硬件"录音豆",此前字节还曾先后试水AI耳机、AI手机、AI眼镜;阿里巴巴旗下的夸克、钉钉分别推出AI眼镜、 录音卡等C端AI硬件产品;百度旗下小度则在更早的时间布局了AI手机和AI眼镜等硬件产品。 不同于海外AI巨头钟情于AI眼镜,国内的AI大厂们的硬件布局显得更加多元。但共同点是,它们都更强倾向于选择已经被市场验证过的AI硬件产品作为 切入点,而非押注全新的硬件形态。 一位从事AI软硬件早期投资的投资人告诉「定焦One」,AI巨头们的这种打法会导致AI硬件产品 ...
2025中国企业出海年鉴:不确定时代中的全球化韧性:中国企业的实践与趋势
EqualOcean· 2026-01-28 01:10
Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - In 2025, Chinese companies' overseas expansion did not experience a singular turning point but rather accelerated along multiple changing trajectories, significantly impacting their overseas operations [6] - The focus of overseas market layout has shifted, with compliance and organizational setup becoming prerequisites, and localization evolving from a strategic option to a fundamental requirement [6] - The importance of 2025 lies not only in what occurred but in the changes that have begun to emerge, reshaping the decision-making logic of overseas enterprises and influencing their long-term choices [6] Summary by Sections Overall Changes in 2025 - The industry coverage for Chinese companies going abroad has expanded, encompassing retail e-commerce, tea drinks, entertainment, AI, automotive, and hardware, with Southeast Asia, the Middle East, Latin America, and Africa becoming significant growth sources [14] - The technological investment has increased, and compliance challenges have intensified, with a notable shift in export structure, as evidenced by a trade surplus exceeding $1 trillion for the first time in 2025 [19][21] Country-Specific Roles in Overseas Expansion - The Global South has emerged as a crucial growth source for Chinese companies, transitioning from a supplementary market to a core strategic depth [28] - The Gulf region is becoming a key node in the global AI capability competition, with significant investments in digital infrastructure and AI technologies [31] - Competition in the European and American markets has shifted towards regulatory and compliance aspects, with stringent measures impacting market access for Chinese firms [34] Industry-Specific Changes in Overseas Expansion - The automotive industry's focus has shifted from export expansion to deep localization, with significant investments in overseas manufacturing facilities [43][48] - The global AI landscape is being restructured, with Chinese AI capabilities transitioning from a follower to a leader in the market [49] - The competitive focus in cross-border e-commerce has shifted towards fulfillment and infrastructure capabilities, reflecting the need for robust operational frameworks [6] Strategic Responses of Companies and Service Systems - Chinese brands are entering a critical window for global reputation and brand premium, with the first generation of overseas experience beginning to systematically fail [4][10] - The overseas service system is evolving from a reactive response to customer needs to a proactive global service model, indicating a shift towards comprehensive service offerings [10]
马化腾也受不了外卖大战,称腾讯已从美团京东投资中退出;32岁猝死程序员公司内部邮件曝光,称「其未按要求做体检」;DeepSeek发布新模型
雷峰网· 2026-01-28 01:06
Group 1 - A 32-year-old programmer's sudden death has raised concerns about the company's health management practices, as the deceased had not undergone the required health check-ups, which the company does not acknowledge [5][6] - The company sent internal emails addressing the situation, stating that the employee had never completed health checks at their facility, despite having annual check-ups at a top-tier hospital [5][6] - Following the incident, the company announced a return to normal operations, canceling celebratory events and emphasizing the need to resume regular business activities [6] Group 2 - Tencent's CEO, Ma Huateng, announced the company's exit from investments in Meituan and JD.com, citing unsustainable cash-burning competition in the food delivery sector [8] - Tencent's investment in Meituan began in 2014, and by the end of 2022, the company had reduced its stake significantly, ultimately exiting completely by early 2026 [8] Group 3 - Li Xiang, CEO of Li Auto, faced criticism from employees after a lengthy all-hands meeting focused primarily on AI trends, with many employees expressing confusion and a desire for more concrete company direction [9] - The company reported a 19% year-over-year decline in vehicle deliveries for 2025, completing only 63.4% of its adjusted sales target [9] Group 4 - DeepSeek released a new open-source model, DeepSeek-OCR 2, which utilizes an innovative method to dynamically rearrange image components based on their meaning, enhancing AI's visual understanding capabilities [11][12] - The model's design allows for more accurate interpretation of complex documents, integrating visual understanding with reasoning and programming abilities [12] Group 5 - NIO has strengthened its intelligent driving team by hiring a former algorithm expert from Alibaba, indicating a commitment to advancing its AI and autonomous driving technologies [24][25] - The company plans to increase its computational resources and aims to regain its position among the top players in the industry through significant updates in the current year [25] Group 6 - Baidu's smart cloud division has raised its AI revenue growth target from 100% to 200%, aiming to capture a larger share of the rapidly growing AI cloud market [40] - The company has been successful in securing a significant number of AI-related projects, leading the market in both project count and total value [40] Group 7 - The automotive industry is witnessing a surge in electric vehicle models, with companies like Volkswagen and Xpeng introducing new models that emphasize advanced features and competitive pricing [42][34] - Xpeng's flying car, expected to be delivered by 2026, showcases innovative design and technology, aiming to capture market interest in the emerging flying vehicle segment [34]
一边撒币一边建群!春节AI红包大战背后的野心:大厂暗战流量新入口
Hua Xia Shi Bao· 2026-01-28 00:31
不只是春节期间,元宝、文心近日相继开启内测的群聊功能,以及阿里千问此前强调的"能办事",都在 为原本一用即走的AI助手增添更多使用场景和用户粘性。在这背后,围绕AI时代超级流量入口的争夺 从未停止。 春节争相发红包 今年的春节AI红包大战由腾讯和百度同时掀起。 1月25日,腾讯旗下AI助手元宝宣布,将于2月1日启动新春活动,计划在App中发放总额10亿元的现金 红包。据《华夏时报》记者观察,目前该活动已开放预约。同一日,百度也宣布自1月26日至3月12日, 用户在百度App使用文心助手,就有机会瓜分5亿现金红包。需要提及的是,百度App还将作为首席AI合 作伙伴登上2026北京广播电视台春节联欢晚会。 春节一直是科技公司花式争夺用户和流量的重要战场。 今年争相发红包"拉新"的主角变成了AI。1月25日,腾讯旗下AI助手元宝App和百度App先后宣布今年春 节将发放10亿元和5亿元红包。此外,截至目前,字节旗下火山引擎和百度App还分别与央视春晚和北 京春晚进行了合作。 不仅是春节期间,AI助手也尽力在日常生活中提升自己的使用场景和用户粘性。继能办事之后,高频 的社交场景成为AI助手眼下的比拼重点。 1月27日 ...
元宝派、文心、UC…为什么BAT都急着给AI拉群?
3 6 Ke· 2026-01-27 23:57
最近,国内曾经的互联网三巨头"BAT",罕见地在同一时间窗口内,对"AI群聊"这个产品形态给出了几乎同步的回应:腾讯上线"元宝派";百度文心内测 多角色群聊;阿里旗下UC浏览器推出多智能体群聊…… 在互联网产品史上, 这种"默契"通常意味着巨头已经嗅到了某种范式转移的气息,也让行业不得不重视"AI群聊"这个看似平平无奇的产品形态。 "AI群聊"的风是从大洋彼岸吹过来的。 2024年12月,ChatGPT开始在部分地区测试群聊功能,并在2025年11月20日全球上线。紧随其后,微软以及国内互联网巨头相继加速推进多智能体、多角 色协作的群聊功能。 群聊,从一个原本属于社交产品的基础功能,突然被放置在了AI时代的核心位置。这并非偶然。技术层面,大模型已具备多轮理解与复杂协作的基础能 力;市场层面,纯Chatbot的叙事逐渐乏力,多Agent协作成为新故事。 由此指向一个根本问题:AI时代的"超级入口",到底会以什么形态出现? 移动互联网的入口之争,围绕的是搜索、浏览器、社交与信息流。今天,在大模型能力趋同、单一Chatbot产品逐渐同质化的背景下,AI群聊,或许就是 大厂们针对"AI超级入口"的一次关键卡位。 1. ...
春节红包背后的AI野心:一边撒钱一边建群,大厂暗战流量新入口
Hua Xia Shi Bao· 2026-01-27 14:50
今年争相发红包"拉新"的主角变成了AI。1月25日,腾讯旗下AI助手元宝App和百度App先后宣布今年春 节将发放10亿元和5亿元红包。此外,截至目前,字节旗下火山引擎和百度App还分别与央视春晚和北 京春晚进行了合作。 本报(chinatimes.net.cn)记者卢晓 北京报道 春节一直是科技公司花式争夺用户和流量的重要战场。 "群聊"背后的流量争夺 不仅是春节期间,AI助手也尽力在日常生活中提升自己的使用场景和用户粘性。继能办事之后,高频 的社交场景成为AI助手眼下的比拼重点。 不只是春节期间,元宝、文心近日相继开启内测的群聊功能,以及阿里千问此前强调的"能办事",都在 为原本一用即走的AI助手增添更多使用场景和用户粘性。在这背后,围绕AI时代超级流量入口的争夺 从未停止。 春节争相发红包 今年的春节AI红包大战由腾讯和百度同时掀起。 1月25日,腾讯旗下AI助手元宝宣布,将于2月1日启动新春活动,计划在App中发放总额10亿元的现金 红包。据《华夏时报》记者观察,目前该活动已开放预约。同一日,百度也宣布自1月26日至3月12日, 用户在百度App使用文心助手,就有机会瓜分5亿现金红包。需要提及的是,百 ...
AI时代“新BAT”正在崛起
3 6 Ke· 2026-01-27 11:07
Group 1 - The core focus of the article is on the future of artificial intelligence (AI) and the potential reshaping of the Chinese internet landscape, particularly in the context of embodied intelligence and the emergence of new super apps [1][19][20] - The embodied intelligence sector is expected to undergo a significant reshuffle by 2026, with over 230 companies currently in the market, including more than 100 humanoid robot firms [2][4] - The industry is transitioning from experimental phases to mass production, with humanoid robot sales surpassing 10,000 units, indicating a move towards initial commercialization [4][9] Group 2 - Major players in the global humanoid robot market include Zhiyuan, Yushun, and Ubtech, with Zhiyuan leading with an annual shipment of over 5,100 units, capturing 39% of the global market share [6] - The competition for AI super apps is intensifying, with companies like OpenAI and Alibaba striving to create comprehensive platforms that integrate various services into a single interface [10][11] - The article highlights the emergence of vertical players in specific domains, such as Ant Group's "Antifor Health" and MiniMax's AI companionship applications, which have successfully established business models and attracted significant user bases [14] Group 3 - The AI industry is predicted to enter a "trough of disillusionment" in 2026, with many AI projects failing to deliver measurable impacts, leading to a potential delay in AI investments [15][19] - The market for synthetic data is experiencing rapid growth, with projections indicating that by 2030, the scale of synthetic data will surpass that of real data, becoming the primary fuel for model training [17] - The advancements in data quality and the evolution of AI technologies are expected to drive significant changes in the operational dynamics of the real economy [19]