从破产到年产百万辆？威马复产倒计时 宝能输血、政府背书、三阶段计划曝光

Core Viewpoint - WM Motor, once considered one of the "four little dragons" of new car-making forces, has announced a return to production after facing multiple crises, including self-ignition incidents and bankruptcy restructuring [1][2]. Group 1: Recovery Plan - WM Motor plans to resume production of the EX5 and E5 models starting in September 2023, with a target of producing 10,000 units by 2025 and striving for 20,000 units [1][3]. - The long-term goal is to achieve an annual production of 1 million vehicles and revenue of 120 billion yuan by 2030, structured into three phases: revival, development, and leap [1][3][4]. - The revival phase (2025-2026) aims for a production scale of 100,000 units and nearly 10 billion yuan in revenue, while also establishing a KD factory in Thailand to expand into Southeast Asia and the Middle East [3][4]. Group 2: Support and Collaboration - The new investor, Shenzhen Xiangfei, has strong ties to the Baoneng Group, which is crucial for WM Motor's recovery [2][5]. - Local government support from Wenzhou includes the establishment of a special task force to address historical issues and facilitate cooperation with local suppliers, along with potential subsidies for resumption of work and production [2][3]. Group 3: Product Strategy - WM Motor plans to diversify its product lineup with over 10 new models in the next five years, covering various vehicle categories from A00 to C-level [4][6]. - By the end of 2025, in addition to the EX5 and E5, the company aims to introduce an A00-level sedan and a small SUV, targeting a total production of 10,000 units [4][6]. Group 4: Challenges Ahead - Financial difficulties of the Baoneng Group pose a significant risk, with outstanding debts exceeding 500 billion yuan, raising concerns about funding for WM Motor's revival [5][6]. - The brand faces a trust crisis due to past incidents, including self-ignition cases and service failures during its bankruptcy period, which have damaged consumer confidence [5][6]. - The competitive landscape in the electric vehicle market is intensifying, with established players like BYD and Geely dominating, making WM Motor's ambitious sales targets challenging [5][6].