东方红资管，困于“价值”围城

Core Insights - The first batch of floating rate funds has seen significant fundraising success, with 19 out of 26 funds raising a total of 18.8 billion yuan, led by the Dongfanghong Core Value Fund managed by Zhou Yun, which reached its fundraising cap of 1.991 billion yuan ahead of schedule [1][3] - Dongfanghong Asset Management has experienced a decline in performance and reputation since 2021, but Zhou Yun's recent strong performance has contributed to the company's resurgence in the floating rate fund market [1][3][6] - The company has undergone leadership changes, with Cheng Fei appointed as the new general manager, aiming to revitalize the firm after the departure of several key fund managers [2][19] Fund Performance and Strategy - Zhou Yun has managed funds with impressive returns, including 203% and 184% for two products since 2015, showcasing a strong annualized return of approximately 11.98% and 11.25% [3][4] - The investment strategy has shifted from deep value to a more balanced approach, incorporating both undervalued assets and growth stocks, although the performance in growth sectors has been mixed [5][6] - The company has struggled with talent retention, losing several key fund managers, which has impacted its competitive edge in the market [6][10] Historical Context and Challenges - Dongfanghong Asset Management was once a leader in the industry, with its assets under management growing from 33 billion yuan in Q2 2015 to 246.4 billion yuan in Q2 2021, but has since seen a decline to 146.1 billion yuan by Q1 2025 [9][10] - The firm has faced challenges in adapting its investment style to changing market conditions, particularly as the market shifted towards growth stocks, leading to underperformance in recent years [10][11] - The company's historical focus on value investing, while initially successful, has become a liability in a market that has favored growth strategies [11][15] Leadership and Future Outlook - The new management under Cheng Fei is expected to focus on diversifying investment styles and enhancing research capabilities to adapt to market changes [19][21] - The company aims to stabilize its value-oriented fund managers while developing capabilities in growth investing, which presents a significant challenge [21][22] - Financial performance has declined, with revenue dropping to 1.435 billion yuan and net profit to 333 million yuan in 2024, indicating a need for strategic adjustments to regain market position [22][23]