一分钟15元，花钱“晒黑”的年轻人，捧红“性感”生意

Core Viewpoint - The trend of tanning, or "美黑," has gained significant popularity in China, driven by changing societal attitudes towards skin color and the influence of social media platforms, leading to a burgeoning market for tanning services and products [1][3][11]. Industry Overview - The acceptance of tanned skin has increased dramatically over the past few years, with social media platforms like Xiaohongshu and Douyin showcasing over 190,000 posts and 5.5 billion views related to tanning [1][3]. - The market for tanning services has expanded, with more than 50 tanning shops now operating in Beijing, compared to fewer than three in 2009 [9][22]. Consumer Behavior - Consumers are increasingly willing to invest in tanning services, with many opting for professional tanning salons instead of relying solely on sun exposure [3][12]. - The demographic of tanning clients has shifted, with a growing number of female customers joining the traditionally male-dominated market [3][25]. Business Model - Tanning services are primarily offered through three methods: sun exposure, tanning machines, and self-tanning products, with machine tanning becoming the most popular due to its efficiency [12][19]. - Many tanning salons operate on a self-service model, allowing customers to use tanning machines with minimal staff involvement, which is perceived as a low-cost entrepreneurial opportunity [18][21]. Market Challenges - Despite the growth, the tanning market in China is still considered niche, with significant differences in acceptance and demand between first-tier and lower-tier cities [22][25]. - The initial investment for opening a tanning salon can be substantial, with costs for tanning machines alone reaching tens of thousands of yuan, and ongoing maintenance and operational costs adding to the financial burden [18][19]. Future Outlook - The tanning industry is expected to continue evolving, with increasing awareness and acceptance among younger consumers, particularly as outdoor activities become more popular [25][26]. - The potential for market expansion exists, but the timeline for widespread acceptance of tanning as a mainstream practice remains uncertain [25][26].