Core Viewpoint - The article highlights how the Lushan Xihai scenic area in Jiangxi is leveraging sports events to drive the transformation and upgrade of traditional cultural tourism, showcasing a vibrant summer atmosphere filled with water sports activities [1][3]. Group 1: Ecological Advantages - The Lushan Xihai area boasts over 8,000 islands and a forest coverage rate exceeding 80%, making it a "natural oxygen bar" [5]. - The region maintains a national first-class water quality standard, providing an excellent stage for various water sports [5]. Group 2: Sports and Tourism Integration - The local government has adopted a "sports + tourism" development strategy, enhancing public sports facilities to attract more sports events and high-end competitions [7]. - In the first half of this year, over 20 events were successfully held in the sports complex and surrounding areas, drawing more than 300,000 spectators [9]. Group 3: Economic Impact on Local Communities - The demand for services during sports events has created significant business opportunities for local residents, leading to a surge in employment [13]. - From January to June this year, the scenic area received 4.8286 million visitors, marking a year-on-year increase of 42.86%, indicating rapid growth in tourism revenue [13].
活力中国调研行｜“赛事经济”打造乡村文旅消费新场景 人气持续攀升
Yang Shi Wang·2025-07-17 04:06