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刘斅:演出“破圈”带动文旅融合,一张门票撬动多场景消费
Xin Jing Bao·2025-07-17 05:40

Core Insights - The current performance market is experiencing explosive growth, and "breaking the circle" is essential for enhancing product competitiveness and providing more value to consumers [2][3] - "Breaking the circle" can be understood from two dimensions: supply-side innovation and marketing strategies [2] - The performance industry is witnessing various innovative models, such as concerts held at sunrise and collaborations between artists and local institutions to enhance the consumer experience [2] - The marketing aspect involves leveraging internet platforms to reach new customer segments, resulting in a significant increase in first-time concert attendees [2] - The concept of "breaking the circle" reflects a structural transformation in China's consumption market, with consumers increasingly willing to invest in immersive experiences [2] - Cross-industry collaboration has become a frequent term in the industry, indicating a trend towards integrated experiences [2][3] Industry Trends - The economic benefits generated by the integration of cultural and tourism sectors are noteworthy, with ticket platforms optimizing the purchasing experience and enhancing services [3] - Companies are encouraged to exceed customer expectations and explore industry integration to empower one another [3] - AI technology is reshaping consumer decision-making processes and presenting new challenges, yet the growth trajectory of the industry remains positive [3]