“华尔街收购之王”接近拿下“国潮汽水”大窑

Core Viewpoint - KKR is set to acquire an 85% stake in Vista International, which is linked to the beverage brand Dayao, indicating a significant move in the Chinese beverage market [1][3][4]. Transaction Overview - KKR will gain indirect control over the target company, Vista International, which operates in the beverage sector in China [3]. - The acquisition was approved by the Chongqing Municipal Market Supervision Administration on July 4, 2025 [1]. Company Background - Dayao, founded in the 1980s, has expanded its market presence since 2014, focusing on less developed northern regions of China [9]. - The company has seen significant revenue growth, with estimates suggesting revenues of around 10 billion in 2024, and possibly reaching 30 billion in 2023 [9][10]. Market Position and Strategy - Dayao has positioned itself as a strong player in the regional beverage market, with a sales increase of 4.35% year-on-year as of May 2023, and a market share growth exceeding 10 percentage points [10]. - The brand has effectively targeted the dining channel, with approximately 70-80% of its revenue coming from this sector [12]. Future Prospects - Analysts believe that KKR's investment could accelerate Dayao's transition from a regional brand to a national player, leveraging KKR's resources and management expertise [13]. - Dayao aims to continue its national expansion with the slogan "Big Soda, Drink Dayao," targeting broader consumer reach [12].