起拍价30亿元，万博版“花城汇”将拍卖

Core Viewpoint - The auction of land use rights and ongoing construction in the Panyu District of Guangzhou is set to begin on July 28, with a starting price of approximately 2.978 billion yuan [1]. Group 1: Auction Details - The auctioned property is located in the central area of the Wanbo business district, covering an area of about 70,000 square meters, with a planned commercial building area of approximately 80,000 square meters [4]. - The underground project was first offered for sale in 2014 for a total price of 728 million yuan, but construction did not officially start until 2016 [7]. Group 2: Current Status and Challenges - The project has been stalled since 2021, and the property owner, Guangzhou Wanjing Investment Co., Ltd., has become a subject of enforcement actions due to financial issues [7]. - Despite the challenges faced by the underground commercial street, nearby shopping centers like Four Seas City and Tianhe City are experiencing significant foot traffic and new brand entries [7][9]. Group 3: Market Context - The overall performance of underground commercial spaces in Guangzhou has been underwhelming, with other areas like Tianhe and Yuexiu facing operational pressures due to outdated business models [9]. - The success of the Wanbo underground commercial project remains uncertain, particularly in achieving connectivity within the Wanbo business district [9].