暑期促消费活动持续升温，北京将举办500余项特色活动

Core Points - Beijing is launching a series of consumption promotion activities during the summer, focusing on four key areas: boutique shopping, exquisite food, exciting tourism, and fine performances, to meet diverse consumer needs and support the city's development as an international consumption center [1] - The "Shopping in China" initiative, launched in April, aims to stimulate consumer spending through various themed activities and events, enhancing the overall consumption atmosphere [1] Group 1: Boutique Shopping - Over 100 summer consumption activities will take place throughout July across 16 districts and key commercial areas in Beijing, including cultural experiences and promotional events [2] - Specific events include the Dreamy Cloisonné Night Cultural Experience Season and various themed markets and festivals aimed at enhancing cultural consumption [2][4] Group 2: Exquisite Food - The Dongcheng District has initiated a summer food festival featuring online promotions and interactive activities to boost local dining businesses [5] - The "Cultural West City Food Festival" will showcase Chinese and international cuisines, while the Beijing International Yanjing Beer Culture Festival will feature a wide array of global foods and craft beers [5][7] Group 3: Exciting Tourism - The "Jingcai Summer" tourism series will include over 150 summer-themed activities and 6,200 premium performances, along with 3,800 cultural experience events aimed at enhancing visitor engagement [8] - Various districts are offering special packages for graduates, including free admission to certain attractions and themed activities [9] Group 4: Fine Performances - A range of cultural performances, exhibitions, and sports events will be held starting in July, including the 2025 Old Brand Carnival and the 14th China Children's Theatre Festival [10] - The integration of cultural, commercial, and sports activities is expected to further stimulate consumer spending [10][11]