打开，下一次场景革命｜新物种爆炸2025

Core Insights - The concept of "scene" as a new business methodology has evolved significantly since the publication of "Scene Revolution" in 2015, transitioning from a niche to a mainstream approach by 2022, culminating in the formal introduction of "scene brands" [2][4] - The emergence of AI technology has drastically altered the landscape, compressing the cycle of new scene creation into instantaneous moments, emphasizing the need for businesses to provide immediate certainty and ownership in an AI-driven era [4][5] Group 1: New Species and Their Emergence - The term "instant emergence" reflects the rapid development of meaningful connections following technological advancements, with AI accelerating the deconstruction of traditional business narratives [5][7] - Businesses are now tasked with capturing moments of significance in a meaning vacuum created by AI, transforming consumer desires into tangible, participatory scenes [5][7] Group 2: Building Meaningful Brands - The creation of "religious brands" aims to establish a strong sense of meaning and trust amidst information overload, serving as a spiritual anchor for users [7] - Companies are encouraged to weave intricate systems that capture attention in daily life, embedding small yet profound moments of meaning into consumer experiences [7] - Understanding "metaphorical consumption" allows businesses to convert abstract emotions into purchasable cultural symbols, facilitating self-healing and connection among like-minded individuals [7] Group 3: The Future of Business - The AI scene revolution is positioned as a timely opportunity for reshaping value chains, with new business wisdom emerging from these instantaneous moments [8] - The depth of understanding in this new era is equated with the speed of business, suggesting that cognitive depth will drive commercial success [9]