阿维塔科技总裁陈卓：汽车行业要回归长期主义，坚守价值底线

Core Insights - The Chinese automotive industry has seen the emergence of numerous outstanding brands and companies, driving advancements in intelligence, new energy, and design, positioning itself among global leaders [1] - The industry faces profound contradictions, including rapid technological iterations, evolving consumer demands, and intense competition, necessitating a shift towards long-term value and brand integrity [1][5] Industry Changes - The automotive marketing landscape is undergoing significant transformation, with new entrants like Xiaomi demonstrating effective marketing strategies that challenge traditional approaches [1][2] - A shift from platform-based product planning to "explosive product" thinking is observed, allowing for rapid market response and flexibility in product development [2] - The marketing approach is evolving from a one-way push to a two-way interaction, enhancing user engagement and reducing marketing costs [3] Product Development and User Engagement - The industry is moving towards dynamic validation capabilities, enabling immediate adjustments based on user feedback, which is crucial for maintaining competitiveness [4] - Alvita emphasizes the importance of original design and intelligent technology, aiming to build a world-class brand through deep collaboration with industry leaders [5][6] - User feedback has been instrumental in product iterations, with over 150,000 units delivered, showcasing the company's commitment to aligning products with consumer needs [6] Talent and Innovation - Alvita views talent as a core asset, fostering an international and diverse team to drive innovation and product development [6] - The company encourages a culture of creativity and pride among employees, believing that emotional connections with users will fuel long-term brand strength [6]